Meet Verde!
Verde is a conceptual premium body care brand centred around calm, everyday rituals. Inspired by nature and mushroom-infused formulations, the brand focuses on simplicity, tactility, and quiet luxury.
The Problem
Much of the body care market feels either overly clinical or overly decorative. There is space for a brand that feels natural without being busy, and premium without being indulgent.
The Solution
Verde balances earth-led warmth with editorial restraint. A pared-back visual system allows materials, colour, and typography to take the lead, creating a brand that feels considered, modern, and timeless.
Visual Identity
The identity combines serif typography, muted natural tones, and subtle organic curves. Nature is referenced softly through texture and form rather than overt illustration.
Colour & Mood
A grounded palette of sage, moss, sand, and shell creates a calm, tactile feel.
Packaging System
The packaging system is designed to scale across multiple formats while maintaining clarity and consistency. Clean layouts and restrained detailing ensure the products feel premium and cohesive across the range.
Verde is an exploration of how simplicity, restraint, and material awareness can elevate everyday body care into a refined, modern ritual.
