Meet REVO!
The Brief
REVO is a rebrand of Euthymol toothpaste, a century-old British oral care icon. The objective is to appeal to health-conscious rebels who are drawn to innovative oral care solutions and botanical flavours that ignite the senses. The concept centres around disrupting the market, challenging the status quo and pushing the boundaries of traditional oral care.
REVO is a rebrand of Euthymol toothpaste, a century-old British oral care icon. The objective is to appeal to health-conscious rebels who are drawn to innovative oral care solutions and botanical flavours that ignite the senses. The concept centres around disrupting the market, challenging the status quo and pushing the boundaries of traditional oral care.
The Solution
REVO embodies the spirit of rebellion while staying true to the brand's core values of heritage, integrity, and empowerment. The design and messaging are bold and unapologetic, reflecting a commitment to breaking away from traditional norms. This approach ensures that customers can almost taste and feel the vibrant, invigorating experience of REVO toothpaste even before making a purchase. Through this sensory-driven rebrand, REVO stands out as a product that not only challenges conventions but also delivers a memorable, multi-sensory oral care experience.
REVO embodies the spirit of rebellion while staying true to the brand's core values of heritage, integrity, and empowerment. The design and messaging are bold and unapologetic, reflecting a commitment to breaking away from traditional norms. This approach ensures that customers can almost taste and feel the vibrant, invigorating experience of REVO toothpaste even before making a purchase. Through this sensory-driven rebrand, REVO stands out as a product that not only challenges conventions but also delivers a memorable, multi-sensory oral care experience.
This design evokes a sense of surprise and wonder, symbolising the explosion of fresh, vibrant flavours. It’s intended to provoke an emotional reaction, making the brand memorable and engaging.
On the Tube and other public spaces, these visuals create a bold, dynamic presence, standing out in the busy urban environment and drawing commuters into the brand’s narrative.
The logo features a warped serif font that balances tradition with innovation, merging a classic typographic style with a contemporary twist. This design choice encapsulates the brand’s evolution, bridging its past with its future, and reinforcing its position as both a trusted and forward-thinking entity in the market.
The packaging prominently features a combination of a circular motif and treated botanical imagery, creating a cohesive visual identity that is both elegant and aligned with the brand’s ethos of natural, high-quality ingredients. This design approach not only enhances shelf presence but also ensures that the packaging resonates with customers seeking something distinct from the crowded, conventional designs of other brands.
The packaging prominently features a combination of a circular motif and treated botanical imagery, creating a cohesive visual identity that is both elegant and aligned with the brand’s ethos of natural, high-quality ingredients.
This design approach not only enhances shelf presence but also ensures that the packaging resonates with customers seeking something distinct from the crowded, conventional designs of other brands.
The colour palette pays homage to the original brand, incorporating familiar tones that ensure brand recognition and continuity, while being slightly adapted and pared back for a more contemporary feel.
*Student Project
