Meet Roam
Roam is a conceptual, coffee-first plant milk brand developed for Unilever’s Made Local launch, designed for eco-conscious consumers with an adventurous mindset.
The Brief
To create a sustainable, anti-corporate brand identity for a creamy plant-based milk alternative.
The Solution
Inspired by the origins of coconut milk, Roam uses bold, tropical colour and rustic illustration to stand apart from neutral dairy alternatives. A warm, authentic tone reinforces the brand’s focus on flavour, sustainability, and independent living.
Almost a quarter of British people are now drinking non-dairy milks*
Rustic shapes and illustrations are integrated into the design as a nod to the coconut’s natural, unrefined character. Additionally, I designed a fun, playful handwritten-style type lock-up to convey a sense of approachability and joy, further aligning the brand with its adventurous, nature-loving audience.
To fully launch Roam, I designed both the product packaging and the website. The website embodies the bold and playful colour palette, while maintaining clean, easy-to-navigate buttons that ensure a user-friendly shopping experience.
To further roll out the brand, I've incorporated instagram stories for new product launches, specifically highlighting macadamia nut milk. I continued the vibrant colour palette in a unique way for the flavour that communicates the joyful and carefree spirit of Roam.
*according to market research firm Mintel, who spoke to 2,000 people.
