Meet Batch!
The Brief
Batch is a brochure designed to showcase the architectural work of ZIG, who have transformed Adelaide's historic Balfour's Bakery into the 'Batch' residential complex. The objective is to highlight this unique revitalisation project in a way that departs from conventional property promotions. The concept centres around the idea of emerging from the old and stepping into the new, celebrating the seamless blend of history and modernity.
Batch is a brochure designed to showcase the architectural work of ZIG, who have transformed Adelaide's historic Balfour's Bakery into the 'Batch' residential complex. The objective is to highlight this unique revitalisation project in a way that departs from conventional property promotions. The concept centres around the idea of emerging from the old and stepping into the new, celebrating the seamless blend of history and modernity.
The Solution
The design reflects a journey from the heritage of Balfour's Bakery to the contemporary elegance of the Batch residential complex. Imagery is treated in a way that it appears to be emerging from the page, reinforcing the concept of transformation—emerging from the old into the new. This visual approach creates a dynamic and immersive experience, as if the history and modernity of the space are unfolding before the reader's eyes. The carefully curated layout and striking visuals not only highlight the development's unique qualities but also connect with prospective residents on a deeper, more meaningful level, making the brochure a true reflection of the transformation embodied by Batch.
The design reflects a journey from the heritage of Balfour's Bakery to the contemporary elegance of the Batch residential complex. Imagery is treated in a way that it appears to be emerging from the page, reinforcing the concept of transformation—emerging from the old into the new. This visual approach creates a dynamic and immersive experience, as if the history and modernity of the space are unfolding before the reader's eyes. The carefully curated layout and striking visuals not only highlight the development's unique qualities but also connect with prospective residents on a deeper, more meaningful level, making the brochure a true reflection of the transformation embodied by Batch.
The brochure features hidden type that is partially concealed within the treated imagery. This subtle design choice symbolises the layers of history and modernity that coexist within the Batch complex.
As the reader interacts with the brochure, these concealed elements gradually reveal themselves, echoing the idea of discovery and emergence.
Exploration of techniques for showcasing emerging type and integrating it with imagery. This discovery stage highlights dynamic transitions that symbolise the emergence of new ideas from historical foundations.
