OROKO: A Curated Luxury Travel Brochure
Story: An annual inspiration piece showcasing OROKO’s top global destinations. Designed to feel luxurious yet clear and editorial.
My Role: Collaborated with the marketing manager on copy integration, handled brochure design, image sourcing, and visual adaptations for social and CRM.
Learning: Modular, content-rich layouts have worked well in the past with a focus on driving sales and including as much detail about each property without overwhelming the client.
Story: An annual inspiration piece showcasing OROKO’s top global destinations. Designed to feel luxurious yet clear and editorial.
My Role: Collaborated with the marketing manager on copy integration, handled brochure design, image sourcing, and visual adaptations for social and CRM.
Learning: Modular, content-rich layouts have worked well in the past with a focus on driving sales and including as much detail about each property without overwhelming the client.
OROKO: The Great Outdoors – A Luxury Travel Brochure Showcasing the Adventure of Scandinavia and The Alpines
Story: Focused on remote luxury escapes like Patagonia and Iceland, aimed at nature-driven travellers.
My Role: Owned layout and image curation. Designed assets for both screen and print, and adapted visuals for social ads.
Learning: A focus on less text, using maps to create clarity and understanding on a destination that requires deeper and more thoughtful consideration.
Story: Focused on remote luxury escapes like Patagonia and Iceland, aimed at nature-driven travellers.
My Role: Owned layout and image curation. Designed assets for both screen and print, and adapted visuals for social ads.
Learning: A focus on less text, using maps to create clarity and understanding on a destination that requires deeper and more thoughtful consideration.
OROKO: The East Reimagined – A Luxury Travel Brochure Showcasing Asia's Rich Tapestry
Story: Framed Asia as a destination for sophisticated, culture-led journeys in the wake of post-pandemic travel.
My Role: Worked on visual hierarchy and layout design, adapting destination content for email and Instagram.
Learning: Editorial style and feature pages work well to break up block itineraries. Using this with thought and purpose on a destination that warrants brochure real estate and visual focus.
Story: Framed Asia as a destination for sophisticated, culture-led journeys in the wake of post-pandemic travel.
My Role: Worked on visual hierarchy and layout design, adapting destination content for email and Instagram.
Learning: Editorial style and feature pages work well to break up block itineraries. Using this with thought and purpose on a destination that warrants brochure real estate and visual focus.
Crete – Escape the Ordinary Email Campaign
Story: A targeted campaign promoting a curated 10-night Crete itinerary, sent to Irish Times subscribers.
My Role: Designed the email and supporting visuals, collaborating with the marketing manager on layout, imagery and brand consistency across channels.
Learning: Focus on strong image selection here, in the past, lifestyle imagery has worked well for us, so a focus here in inspiration driven photography. This email drove high CTR and engagement.
Dubai x OROKO: Tourism Digital Ad Campaign
Story: Created a set of display ads as part of a co-branded campaign with the Dubai Tourist Board. The goal was to reposition Dubai as a destination for culture-rich, design-led travel experiences beyond the expected.
My Role: Designed all ad formats to meet strict brand guidelines while retaining OROKO’s visual identity. Optimised layouts across multiple screen sizes to maintain visual impact and readability, with a focus on clarity (within file size restrictions 100kb) and elegance in high-traffic placements.
Learning: Refined skills in responsive ad design and co-branding, balancing two visual identities in one cohesive campaign.
Story: Created a set of display ads as part of a co-branded campaign with the Dubai Tourist Board. The goal was to reposition Dubai as a destination for culture-rich, design-led travel experiences beyond the expected.
My Role: Designed all ad formats to meet strict brand guidelines while retaining OROKO’s visual identity. Optimised layouts across multiple screen sizes to maintain visual impact and readability, with a focus on clarity (within file size restrictions 100kb) and elegance in high-traffic placements.
Learning: Refined skills in responsive ad design and co-branding, balancing two visual identities in one cohesive campaign.