About Me
I’m a graphic designer based in Dublin, working across print and digital design for luxury travel and retail brands. My work focuses on creating clear, considered design systems that balance strong visual storytelling with commercial objectives.
I work across a wide range of design outputs, spanning print and digital, from integrated marketing assets to more detailed, behind-the-scenes design work. This includes brochures, digital advertising, email communications, packaging, visual systems, and customer-facing materials, as well as artwork development and trend research that supports larger brand and product decisions.
Alongside my freelance work, I also work within the design team at Primark, focusing on health and beauty packaging and trend forecasting.
What I Do
I design cohesive, brand-led visual systems that translate across print and digital formats. From brochures and editorial layouts to digital ads and email newsletters, I focus on creating work that feels refined, purposeful, and aligned with a brand’s identity.
I enjoy working in collaborative, fast-paced environments and am comfortable managing multiple projects, responding to feedback, and adapting design solutions to meet evolving briefs and timelines.
How I Work
My background in fashion buying and account management gives me a strong commercial perspective, shaping the way I approach design. I’m strategic as well as creative, always considering the end user, brand consistency, and business goals.
I value collaboration, clear communication, and thoughtful problem-solving, and I enjoy developing design solutions that support brand storytelling while delivering meaningful, practical outcomes.